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#DontDriveDistracted seen by 2 million

May 10, 2012
by ingenie - Insurance

#DontDriveDistracted seen by 2 million

#DontDriveDistracted aimed to raise awareness of the dangers of becoming distracted behind the wheel whilst raising money for Roadsafe.

Our latest driver safety campaign was viewed, replied to or retweeted by 2m on Twitter!

Recent survey findings from ingenie®, the car insurance brand for young drivers, have revealed that 58% of 17-25 year old drivers agree that smartphone apps are causing young people to be more distracted at the wheel.

ingenie (/) commissioned the survey of 1,000 young drivers, conducted by One Poll, which has uncovered the extent of how smartphones and social media are distracting 17-25 year olds when behind the wheel.

The latest ingenie survey revealed:

The results collected from the survey suggest that the increasing range of apps and functionality available on mobile devices is contributing to young driver distraction – even mobile games, which take a high level of concentration are taking young people’s attention away from the roads.

On the growing range of dangerous distractions created by smartphones, ingenie founder and CEO Richard King said, “We’re in the middle of a perfect storm, where the rapid growth of social media and mobile is creating a new breed of in-car distraction. We’re increasingly using smartphones to occupy ourselves during down time, but driving is an active pursuit and it really does need our full attention. As well as not texting or making calls, we should all pledge not to tweet, update our status or be tempted by anything else our phone has to offer whilst driving.”

King added, “At ingenie we’re doing our bit to prevent distraction – we won’t send driver feedback messages to your mobile if we know the ignition is on, and when our contact centre makes outbound calls, the first question they’ll ask is ‘are you driving?'”

ingenie commissioned the survey ahead of its #DontDriveDistracted campaign on Twitter to reduce road crashes related to driver distraction. The campaign launches on Friday 27th April with celebrity supporters Gary Lineker, Omid Djalili and Williams F1 Team driver Bruno Senna – each making a pledge to cut out distracting behaviour behind the wheel. For each person who makes a pledge on Twitter to not drive distracted, ingenie will donate £1 to RoadSafe.

Gary Lineker, Omid Djalili and Bruno Senna have each recorded their own video pledge, found at /distraction. Drivers across the UK can then either make a similar pledge, or write their own, and contribute to ingenie’s donation to RoadSafe.

About RoadSafe:

RoadSafe is a leading forum for promoting and devising solutions to road safety problems. Its mission is to reduce road deaths and injuries by sharing knowledge and encouraging innovation. The not-for-profit partnership brings together the motor industry and related companies, traffic engineers, the police and road safety professionals.