We need to talk about road safety
This week is #RoadSafetyWeek and as we've been kind of obsessed with parents this year, we thought we'd dedicate this one to them.
A little while ago, we asked a bunch of parents to look at a list of driving dangers and pick all the topics they'd discussed with their children when they were learning to drive.
The usual suspects were there: speeding, drinking, texting. But a fair few VERY IMPORTANT subjects were falling way down the list.
What parents talk about when it comes to safe driving
|Road safety topic||Percentage of parents that discussed it|
|Going too fast||58.50%|
|Being on a mobile phone||47.70%|
|Having friends in the car||33.40%|
|Having the music up too loud||33.40%|
|Driving near schools||21.40%|
|Going too slow||20.20%|
Drink driving is a top subject - but not drug driving
45% of parents rightly worry and talk about drink driving - but half that number bring up drug driving. Over the summer, we found that 60% of people couldn't answer a simple question about drug driving laws.
Drug driving, like drink driving, is highly dangerous. It's illegal and, also like drink driving, it can be tested for at the side of the road. There is no way around it: you can be caught and you will be charged in 95% of cases.
Pretty important, that.
Important road skills are being neglected
When a driver's still working on their observation, sudden braking is a particular problem and requires conscious effort. That starts with awareness of the problem.
Parents don't know what they don't know
When you suddenly find your baby child has grown 8 foot and started driving, knowing what to advise them on is tough.
If your own driving test also happens to have taken place 20+ years ago... Even harder. But the only thing a parent absolutely must know to do? Look it all up.
We launched our Parent's Guide for this very purpose. It has all the information you need if you have no clue what to tell your child about safe driving.