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Watch: new THINK! ad shows drink driving a new way

I don't make a habit of sharing road safety videos just because I work in road safety, but this is so good I feel you must see it.

In the doghouse #butalive

The video is a world apart from the shocking, sad, dramatic ads we've seen before. Yes, there's a nasty bit, but it's generally about the everyday drink driving - the silly risk after two glasses of wine, not the tanked-up joyride at 3am.

It's about the drink driving that could easily happen to any of us if we're not strict with ourselves. I mean - what's 2 glasses of wine or 3 pints when a mate's stuck somewhere needing help?

Trouble is, they're better off left in the rain than dead or seriously injured after a crash. You can really never know how much alcohol is going to affect you - one day you could be fine, the next...not fine.

Watch the video. Listen to Woody from This is England talk you through your decision to not take the risk. If you love your friend, don't put them in danger. Call them a cab, send someone else, look up bus times. They may be pissed off - but they'll be alive.

When your little sister is stuck somewhere late at night, your boyfriend's got a long walk home in the rain, your grandma's bus to the doctors doesn't turn up - is it worth putting their life at risk? No. Find another way.

Know you'll be on lift alert?
Find out what makes a hero of a designated driver.


Honor Clement-Hayes

By Honor Clement-Hayes

Honor joined ingenie in 2014 and is in charge of words on the Young Driver's Guide and blog. Her first car is a Peugeot 206 cabriolet, which is a very sensible choice for the British climate. Follow her on .

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ingenie is a car insurance brand for young drivers aged 17-25. We fit a black box in your car to assess your driving style. We'll review your policy 3 times a year and those who drive well could receive a discount.

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