ingenie shortlisted for THREE awards at the Insurance Marketing and PR Awards
I'm extremely proud to announce that ingenie has been short listed for not one, not two but THREE awards at the Insurance Marketing and PR Awards.
The awards are brand new this year, launched by Post magazine and Insurance Age to celebrate fresh thinking in the creative side of insurance.
Research Campaign of the Year
Our Young Driver Report, which we published last year, analyses the hundreds of millions of miles of driving data we had collected over our first years of providing telematics insurance.
We presented our findings to the government and have since agreed to support new DfT research into its benefits for new young drivers.
Social Media Influencer of the Year
Social media has played a huge role in building our brand and helping us grow a community of young drivers. It's where we talk to our customers - not only sharing fresh and useful content with them but taking customer service to the space they prefer.
Our Young Driver Report showed how important engagement is to our model: the more our customers interact with us and their feedback, the better they drive. That makes our social campaigns and activity a vital part of the ingenie approach.
Young Marketer/PR employee of the Year
We put our Chief Marketing Officer, Luke Eales, forward for this award because, at the age of 28, he's doing a job most people twice his age would find a challenge.
For the last few years, Luke's been in charge of all our marketing activity and road safety campaigns and, supported by a fantastic team (his words not mine - honest), has kept the ingenie brand at the forefront of telematics insurance.
Winners announced 26 June
The first ever Insurance Marketing and PR Awards ceremony will be held at the Grange St Paul's in London.