ingenie at FirstCar’s Young Driver Focus
We went on an ingenie field trip last Wednesday: a company founder, a customer service manager, a Driver Behaviour Unit advisor, a social media manager, a content writer and a chief marketing officer all attended the Young Driver Focus in London.
The event, organised by FirstCar and sponsored by ingenie, took place at the truly glorious Royal Automobile Club - where we held our Insure Safer Driving event in 2013. Wow, what a place! Seeing the ingenie banner from across the portrait-lined gallery was very cool.
What the Young Driver Focus is all about
FirstCar is a magazine just for young drivers, designed to help us through the tricky transition from learner to qualified driver and beyond. The event, which launched last year, brings together road safety experts from across the UK to talk about how we can get better at helping young drivers stay safe.
Police constables, driving instructors, psychologists, statisticians...and us, insurers.
What we did
As well as sponsoring the event, we were also there to present how we're doing with helping our drivers improve their skills on the road AND get more affordable insurance.
ingenie founder Richard King discussed our results with the Driver Behaviour Unit, challenges to telematics becoming the norm, and what the government can do to help.
Some interesting points:
Fewer young people learning to drive
The RAC thinks the decline in young people learning to drive is partly due to staying in education longer and living with parents later. The high cost of insurance and driving lessons probably isn't helping though...
Kids are smart
At the point a young person is beginning to learn to drive, many ideas about driving are already fully formed - like what 'good driving' is. This issue was addressed by Safer Scotland's Kids in the Car campaign, which featured children's drawings of how their parents drive. Out of the mouths of babes!
Kids in the Car, Safer Scotland
Before the driving test, the controlling personality in the car is the driving instructor's. That means that a young driver doesn't start to drive expressively until they are alone - this is when character habits like impatience start to affect driving.
Great event, and the tiny sandwiches were excellent!