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How ingenie became BIA’s start-up of the year

British Insurance Awards  

Since the beginning, ingenie has kept things 'very start-up'. Creative thinking and innovation were easy to come by in a small company where meetings were held in the boss's kitchen.

And in many ways, nothing's changed. The CEO still sits in with the rest of the team, getting involved with everything from campaign launches to individual customers. ingenie is still working with that start-up spirit, and probably always will.

So it was with absolute delight that we received the Insurance Start-up Award at Wednesday night's British Insurance Awards ceremony, recognising everything we've achieved as a start-up. ingenie was and is an extremely disruptive insurance product, introducing affordable insurance for 17 to 25 year olds at a time when many brokers wouldn't touch them.

Developing telematics for a new audience was a massive achievement and has not only allowed us to give our customers more manageable insurance costs, but actually help them become better drivers. Whether they stay with us or move on, we're building a culture of good driving attitude and behaviour that will help keep our drivers safe in their future.

We took a risk to disrupt the insurance market as one of the first companies to embrace 17 to 25 year old drivers and give them feedback on their driving. We addressed both a consumer need and solved an insurance market conundrum: how to insure a group seen by many as practically uninsurable, and to do so profitably.

Richard King
Founder and CEO

Of course, a brilliant start-up idea is one thing. It's quite another to make it into a viable business. ingenie could never have become the success it is today without the help of some very special investors and ambassadors.

From one of our first investors, Sir Frank Williams of the Williams F1 team to Ageas, our first underwriters, ingenie has been helped along by some great names in the motoring and insurance industries - not forgetting Gary Lineker, our wonderful ambassador and investor.

A moment that stands out has to be winning our Prince Michael International Road Safety Award in 2013, and it's with great pride that we now receive such prestigious recognition of our continuing work in telematics insurance from the British Insurance Awards.

We got this far by thinking outside the (black) box and that’s the approach we’re continuing to take. We’ll be launching in Canada in the autumn and are in advanced talks to expand into the US in 2015. While this award recognises our success over the last three years, the next three will be even more exciting.

Richard King
Founder and CEO


Honor Clement-Hayes

By Honor Clement-Hayes

Honor joined ingenie in 2014 and is in charge of words on the Young Driver's Guide and blog. Her first car is a Peugeot 206 cabriolet, which is a very sensible choice for the British climate. Follow her on .