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ingenie calls for action on young driver deaths as UK loses top place in international road safety


Government figures released today show that the UK's progress in reducing road deaths has slipped.

Although 2013 did see a decrease in the number of people killed in road incidents, the number was only 2% - with a 6% decrease in serious injury. Against the 30% decrease in road deaths between 2006 and 2009, 2% is devastatingly low.

With road traffic incidents still the leading cause of death for young people aged between 5 and 25, why is this government still not addressing the green paper on young driver safety and calls for a review of the drink drive limit?

These latest figures serve to underline the need for more to be done to prevent casualties on British roads. Sadly, we know a disproportionate number of these casualties involve young drivers.

At ingenie, we're trying to provide a private sector solution to a social issue but we also need the government to commit to combating this big killer of our under 25s. And it's clear from our data that telematics can help in this fight.

Our technology means we can give young drivers feedback and continuing road safety education with initiatives like ingenie's Driver Behaviour Unit - but the issue has got to be a higher priority in Parliament as well.

The European Transport Safety Council has shown that Sweden is now top of the international road safety league tables with 27 deaths per 1 million people, compared to 28 in the UK.

Road safety in the UK is about more than the one death in a million that Sweden has ‘beaten’ us by - it’s also about the other 27 deaths we're still seeing.

Only when the number is zero will topping the league table really be something to celebrate. And that’s why it’s painful to see our progress slow down so dramatically – giving our government every reason to be pulling its socks up on this vital issue.


Richard King

By Richard King

As founder of ingenie, Richard is passionate about helping young drivers get on the road safely and affordably. He appears on TV campaigning to improve young driver safety.

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ingenie is a car insurance brand for young drivers aged 17-25. We fit a black box in your car to assess your driving style. We'll review your policy 3 times a year and those who drive well could receive a discount.

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