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ingenie launches road rage campaign #RedMist

Today we've launched our #RedMist campaign to raise awareness of the issues surrounding road rage. We surveyed one thousand 17-25 year olds in the UK to find out their experience of road rage. We discovered that road rage is as serious a problem as ever, with 70% of young drivers admitting they'd been a victim of road rage in the past 12 months.

So we thought it was time we reminded ourselves and our young drivers why it’s so important to stay calm behind the wheel, and that's why we created our road rage campaign #RedMist

As part of the campaign we've worked closely with Dr Lisa Dorn, an expert in driver behaviour at Cranfield University, to create a road rage quiz. It takes just 60 seconds to answer ten questions to find out what kind of road rager you are.

Take our road rage quiz


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ingenie is a car insurance brand for young drivers aged 17-25. We fit a black box in your car to assess your driving style. We'll review your policy 3 times a year and those who drive well could receive a discount.

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