ingenie launches road rage campaign #RedMist
Today we've launched our #RedMist campaign to raise awareness of the issues surrounding road rage. We surveyed one thousand 17-25 year olds in the UK to find out their experience of road rage. We discovered that road rage is as serious a problem as ever, with 70% of young drivers admitting they'd been a victim of road rage in the past 12 months.
So we thought it was time we reminded ourselves and our young drivers why it’s so important to stay calm behind the wheel, and that's why we created our road rage campaign #RedMist
As part of the campaign we've worked closely with Dr Lisa Dorn, an expert in driver behaviour at Cranfield University, to create a road rage quiz. It takes just 60 seconds to answer ten questions to find out what kind of road rager you are.Take our road rage quiz
YOUNG DRIVERS IN DENIAL OVER ROAD RAGE
ingenie launches #redmist campaign to tackle road rage among young drivers
London, 7 April 2014 – Young motorists are in denial over seeing red when they get behind the wheel, new research from under-25s black box insurer ingenie reveals.
Figures released to mark the launch of ingenie’s #RedMist 2014 campaign to reduce road rage among young drivers find that 65% of young drivers don’t consider themselves road ragers – yet 84% admit to carrying out one or more acts of road rage since they passed their test.
Drivers can assess their own capacity for seeing red by taking the test at: www.ingenie.com/roadrage
Although most drivers see road rage as a shrinking problem, 76% of young drivers say they have themselves been a victim of road rage during the early years of driving. On average, young drivers say they have been on the receiving end of abuse on the road around four times (3.64) since they passed their test.
As part of its #RedMist campaign, which will offer advice to avoid the flash points that cause road rage, ingenie asked young drivers what the most common triggers were for losing their rag on the road. Other drivers’ behaviour is the biggest (66%), followed by other factors that can lead to frustrating motoring, such as:
- Running late (39%)
- Congestion (35%)
- Roadworks (32%)
But the research also lays bare how much drivers’ emotional state can affect them when they are behind the wheel, with other key factors that cause road rage including:
- A bad day at work (27%)
- Lack of sleep (21%)
- An argument with a partner, friend or colleague (20%)
- Illness (9%)
More than one in 20 (7%) even admit that unhappiness over their financial situation can make them increasingly susceptible to the red mist.
Different approaches to driving across the generations are also revealed to wind up young drivers, with 61% admitting that elderly drivers are their biggest frustration on the road.
Professional drivers such as van drivers (57%), cabbies (52%) and lorry drivers (47%) are the next most common cause of highway aggravation, while 43% say cyclists have caused them to lose their temper behind the wheel.
While road rage can lead to dangerous behaviour and crashes – and is unpleasant for victims, 15% of whom report being left frightened and 7% violated – thankfully it mostly manifests itself in non-violent ways. The most common road rage reaction among young drivers is shouting within the car or to their passengers (69%), beeping the horn (50%), flashing lights at other drivers (35%) or swearing directly at them (24%).
ingenie will be promoting a range of practical techniques to help young drivers to avoid road rage situations as part of its #RedMist campaign. The company therefore asked what young drivers already do to help keep calm behind the wheel. Having plenty of time to make your journey was the number one calming factor (71%), while soothing music in the car was another (58%), along with healthier lifestyle choices such as getting more sleep (55%) or letting off steam in other ways like going to the gym.
Richard King, CEO of ingenie, commented: “No matter how old you are, road rage incidents are never pleasant - but they can be catastrophic when inexperienced young drivers are involved. At ingenie we try to help young drivers become safer on the road by rewarding good driving with cheaper insurance. Road Rage isn’t unique to young drivers though and as part of our #RedMist campaign, we will offer practical advice to help all drivers avoid confrontational scenarios that we know could lead to erratic driving and, in the worst cases, a crash.”
The UK’s worst road rage highways...
... And the cars most likely to cause the red mist
- Land Rover