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ingenie wins prestigious Prince Michael Road Safety Award 2013

We’re proud and excited to announce that ingenie has been awarded the prestigious Prince Michael International Road Safety Award for 2013, recognising our innovative use of telematics car insurance to help under-25s become safer drivers.

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ingenie founder & CEO Richard King pictured with Sir Frank Williams of Williams F1 Team

We are thrilled to have won the Prince Michael Award – for us, it’s like winning an Oscar!
Richard King, ingenie founder and CEO

We are committed to making sure you, our community of young drivers, are the safest on the road. We believe in preventing crashes from happening, not just responding when they do. Using our black box technology a fantastic 70 percent of our young drivers have demonstrated improvements to their driving and we’re delighted this has been recognised by the Prince Michael Awards.

Adrian Walsh, director of the Prince's award scheme said: "What impressed the judges most was the innovative and effective use of technology to feed-back to the young drivers."

Richard King, founder and CEO of ingenie said: “We are thrilled to have won the Prince Michael Award – for us, it’s like winning an Oscar. It’s fantastic to have ingenie’s innovative approach validated by a panel of experts in the field of road safety, less than two years after we went live. While we are a commercial business, our ethos has always been to encourage and educate young people on how to drive more safely – and it’s all made possible by our advanced telematics technology.”

“The high number of young driver deaths and serious injuries on our roads is unacceptable, and with terrific support from our underwriting partners Ageas and RSA we’re providing a private sector solution to this social and economic problem. My thanks to all the judges and of course His Royal Highness Prince Michael of Kent for recognising us with this award.”

Gary Lineker, ingenie ambassador and BBC presenter added: “I’ve been involved with ingenie from the start and it’s great to see their hard work recognised with this award. As a father of four boys, it’s abundantly clear to me how important turning youngsters into safe drivers really is. I’ve seen first-hand how the ingenie system works with the two of my lads who are driving and would recommend it to any other concerned parents.”

Sir Frank Williams of Williams F1 Team commented: “We’ve been working with ingenie since its inception in 2009. The advanced telematics technology used by ingenie to monitor and provide feedback to young drivers is similar in principle to the telematics system we use on our Grand Prix cars. A car crash changed my life so I’m passionate about smart initiatives that make our roads safer, and the statistics show novice drivers are particularly vulnerable. Congratulations to ingenie and keep up the good work.”

PMoK award


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ingenie is a car insurance brand for young drivers aged 17-25. We fit a black box in your car to assess your driving style. We'll review your policy 3 times a year and those who drive well could receive a discount.

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