ingenie gets behind Road Safety Week and Drive iQ
Today marks the start of Road Safety Week, a global event running from November 19th - 25th 2012, raising awareness of key road safety issues and how each of us can help prevent death and serious injury on our roads.
According to the Campaign For Safe Young Drivers by the Association of British Insurers, the biggest cause of accidental death of young people aged 15-24 is crashes on the road. What's more, 40% of 17 year old males have an accident in their first six months of driving.
For two years we've sponsored Drive iQ, the free, ground-breaking software for young drivers - and we continue to work with them to improve the education young drivers receive both before and after passing their test.
As part of Road Safety Week, Drive iQ has launched a campaign to get their software to every 16 year old in the UK, and their ambassadors Sophie Morgan and Della Phillips have appeared on Channel 4, Sky News and ITV.
Drive iQ's online modules give you a feel for what it is like to take the roads, with hazard perception and distraction just some of the areas covered to better prepare you for the road and improve your confidence before you start taking lessons.
Whether your child is 16 and thinking about learning to drive, currently having driving lessons or has just passed their test, Drive iQ is relevant for them. Better education has the power to save lives.
Sarah Rowley, CEO of a2om CIC
Drive iQ ambassadors Della Phillips, whose daughter Kelly was killed aged 17 when the car she was travelling in hit a tree at 80mph, and Sophie Morgan, who was left fighting for her life and paralysed following a crash a few months after passing her test, have been on national news promoting the initiative.
Sophie has also been tweeting about the campaign. You can follow @sophmorg for more updates.
After being interviewed by Krishnan Guru-Murthy on Channel4 and ITV she was back in front of the cameras on ITV's Daybreak.
Bout to go on ITV Daybreak on behalf of @Drive_iQ, more plugging!!— sophie morgan (@sophmorg) November 19, 2012