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The next Peter Jones

Peter Jones unveiled Rob Nunn (@robfnunn) as the winner of the Peter Jones Enterprise Academy National Entrepreneur of the Year Award at The Symphony Hall Birmingham yesterday.

Peter Jones and Rob Nunn

Rob is just 18 but showed himself to be an outstanding business prospect as he saw off five other exceptional finalists after an exhausting process which involved a Dragon's Den style pitch to the judges, including Peter Jones himself.

On stage Rob understandably appeared overwhelmed by the scale of his achievement and the generosity of the Peter Jones Enterprise Academy rewards. Earlier in the day, Peter's close friend Robbie Williams made a surprise appearance on the jumbo screen sending his best wishes to the eventual winner. The look on Rob's face was a picture when first Peter announced that he would receive a brand new Galaxy 3S smartphone, and then...a new Alfa Rome Mito from the manufacturer insured for a year by ingenie! When Gary Lineker came up on the screen to send his personal best wishes, Rob was truly taken aback.

The amazing thing about Rob is that whilst he could fly an aircraft from the age of 11, he doesn't yet have a driver's licence. Given the talent he has already demonstrated, however, we're confident that he will soon be behind the wheel.

He has the whole package that we were looking for in our candidate for National Entrepreneur of the Year. He has superb presence...and a driving ambition to succeed.
Peter Jones

Rob's story should inspire every young person with dreams of emulating the incredible success achieved by Peter Jones. Rob's dad (a policeman) recounted that at the tender age of 11 he sat down with Rob and asked him to write his dreams down on one piece of paper. Rob showed ambition at a early age and soon filled the paper with a large house, car and an aeroplane...The simple question from dad was - so how do you plan to finance your dreams? From that moment Rob became a very focused individual.

The Peter Jones Enterprise Academy itself is on a mission to train and motivate young people, unleash entrepreneurial talent and create opportunities for young people to realise their potential.

Rob Nunn

Peter himself needs little introduction, and is renowned for his larger than life presence on Dragons' Den. His enormous success has led him to share his talent for business and ultimately be awarded the CBE for services to business and to charity. You can see Peter's top 10 rules for entrepreneurial success here.

The whole day in Birmingham was a memorable one and it felt like a milestone for the Peter Jones Enterprise Academy when Peter made the surprise announcement that they had recently been awarded Royal patronage after only seven years in operation - an amazing achievement for a charity.


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ingenie is a car insurance brand for young drivers aged 17-25. We fit a black box in your car to assess your driving style. We'll review your policy 3 times a year and those who drive well could receive a discount.

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