#DontDriveDistracted seen by 2 millionOur latest driver safety campaign was viewed, replied to or retweeted by 2m on Twitter!
#DontDriveDistracted aimed to raise awareness of the dangers of becoming distracted behind the wheel whilst raising money for Roadsafe.
The public were invited to Tweet their pledge not to drive distracted, and were joined by Gary Lineker, Natalie Pinkham and Williams F1 driver Bruno Senna. You can watch the messages they recorded for us here.
ingenie (/) commissioned the survey of 1,000 young drivers, conducted by One Poll, which has uncovered the extent of how smartphones and social media are distracting 17-25 year olds when behind the wheel.
The latest ingenie survey revealed:
- Over 40% admitted to answering their phones while driving without a hands-free set
- 44% said they had sent a text message, and 62% said they had read a message while they were driving
- 1 in 6 male drivers under 25 has crashed due to mobile phone usage at the wheel
- One third of under 25s who use Facebook on their phone admitted to using it whilst driving
- 18% of under 25s who have Draw Something on their phone have played the game whilst driving - 17% for Angry Birds
- Hands-free kits encourage 53% more young drivers to make longer calls at the wheel (longer than 5 minutes)
The results collected from the survey suggest that the increasing range of apps and functionality available on mobile devices is contributing to young driver distraction - even mobile games, which take a high level of concentration are taking young people's attention away from the roads.
On the growing range of dangerous distractions created by smartphones, ingenie founder and CEO Richard King said, "We're in the middle of a perfect storm, where the rapid growth of social media and mobile is creating a new breed of in-car distraction. We're increasingly using smartphones to occupy ourselves during down time, but driving is an active pursuit and it really does need our full attention. As well as not texting or making calls, we should all pledge not to tweet, update our status or be tempted by anything else our phone has to offer whilst driving."
King added, "At ingenie we're doing our bit to prevent distraction - we won't send driver feedback messages to your mobile if we know the ignition is on, and when our contact centre makes outbound calls, the first question they'll ask is 'are you driving?'"
ingenie commissioned the survey ahead of its #DontDriveDistracted campaign on Twitter to reduce road crashes related to driver distraction. The campaign launches on Friday 27th April with celebrity supporters Gary Lineker, Omid Djalili and Williams F1 Team driver Bruno Senna - each making a pledge to cut out distracting behaviour behind the wheel. For each person who makes a pledge on Twitter to not drive distracted, ingenie will donate £1 to RoadSafe.
Gary Lineker, Omid Djalili and Bruno Senna have each recorded their own video pledge, found at /distraction. Drivers across the UK can then either make a similar pledge, or write their own, and contribute to ingenie's donation to RoadSafe.
RoadSafe is a leading forum for promoting and devising solutions to road safety problems. Its mission is to reduce road deaths and injuries by sharing knowledge and encouraging innovation. The not-for-profit partnership brings together the motor industry and related companies, traffic engineers, the police and road safety professionals.