Natalie Pinkham launches My First Car campaign
Everyone remembers their first car with nostalgia and here at ingenie we really want to encourage people to tell their stories in our MyFirstCar campaign.
We are encouraging people to share their first car stories with us via our app on our Facebook page to be in with a chance of winning great prizes. We have plenty of famous faces who have already taken part so why not join in?
ingenie ambassador and Sky F1 Presenter Natalie Pinkham will choose 5 of her favourite stories and the authors will win £100 each.
15 runners up who will win £50 each.
Visit out Facebook page and tell us your first car story to be in with the chance to win.
In partnership with RoadSafe®, ingenie commissioned a survey of 1,000 motorists and the results highlight a range of issues faced by young drivers.
The nationwide survey, conducted by One Poll, revealed that:
- More than 50% of drivers admitted to feeling nervous, scared and overwhelmed when taking to the road for the first time
- Male drivers aged 17-25 described confidence as their main emotion when first taking to the road. However, they are more than twice as likely to have a collision on the road in their first month of driving compared to female drivers*
- 89% of young drivers take less than the recommended 40 hours of driving lessons
- Young drivers change their driving style depending on their passengers -driving less safely with friends but more cautiously with parents
35% of young drivers admitted to having had a collision in their first year of driving, suggesting that they are often ill-equipped with the skills they need to drive safely. Dr Lisa Dorn, leading psychologist and reader in Driver Behaviour at Cranfield University, said the results were alarming but not surprising.
Dr Dorn said, "Young people are passing their tests with fewer than 40 hours of in-car tuition with a registered instructor. They therefore have a poorer standard of driver education than is recommended, and this produces a feeling of nervousness and a higher chance of a collision, as recognised by the ingenie survey."
"We know that the brain's frontal lobe is not fully developed until the age of 25, meaning young drivers already take to the road before they're ideally equipped. Continuing lessons with your instructor after you have passed your test, in particular night time driving and motorway skills, would make young drivers better prepared."
ingenie fit telematics devices into their customers' cars to assess individual driving styles, and CEO Richard King said "It's clear from our research findings that many young drivers speed through their theory and practical tests and get straight out onto the road without the essential skills necessary to give them confidence to drive alone.
"Many believe that the main benefit of telematics insurance is to reduce car insurance premiums, but the greatest opportunity is to use the technology to assess a driver's style, provide helpful feedback to improve their driving and therefore build a community of better drivers."
Gary Lineker, investor and supporter of ingenie, will be joined by Natalie Pinkham and a host of other familiar faces to launch ingenie's 'MyFirstCar' campaign across Facebook and Twitter.
The MyFirstCar campaign launches on 16th February 2012 and invites all drivers to share their stories on Twitter (#myfirstcar) and enter the ingenie Facebook competition for a chance to win up to £100 of Ticketmaster vouchers.
* 17% compared to 8%, One Poll