Gary Lineker, Bruno Senna and Natalie Pinkham helped ingenie raise awareness of the dangers of driver distraction.
Check out their videos...
"I'm always on Twitter, but I won't tweet from the driver's seat"Tweet #DontDriveDistracted
"If my passengers are distracting me while I'm driving I will tell them to stop!"Tweet #DontDriveDistracted
"I'm always messaging my friends, but I won't text while I'm driving"Tweet #DontDriveDistracted
RoadSafe is a leading forum for promoting and devising solutions to road safety problems. Its mission is to reduce road deaths and injuries by sharing knowledge and encouraging innovation. The not-for profit partnership brings together the motor industry and related companies, traffic engineers, the police and road safety professionals.