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Gary Lineker, Bruno Senna and Natalie Pinkham helped ingenie raise awareness of the dangers of driver distraction.

Check out their videos...

"I'm always on Twitter, but I won't tweet from the driver's seat"

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"If my passengers are distracting me while I'm driving I will tell them to stop!"

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"I'm always messaging my friends, but I won't text while I'm driving"

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RoadSafe is a leading forum for promoting and devising solutions to road safety problems. Its mission is to reduce road deaths and injuries by sharing knowledge and encouraging innovation. The not-for profit partnership brings together the motor industry and related companies, traffic engineers, the police and road safety professionals.

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